Food films for Underdocks: concept, creative direction, camera, editing and post-production. Four filmed projects from Hamburg.
Overview
About this project
A fish sandwich in close-up, a burger introduced by a presenter, a Hamburg location and the people behind the food: I develop and film food content for Underdocks that connects the product with the brand.
My role covers concept, creative direction, camera, editing and post-production. I handled every Underdocks asset shown here from start to finish. Generative production is an additional discipline on the projects identified as AI work.
Four filmed projects
Underdocks – Deutschlands heftigstes Fischbrötchen
The product leads: close food shots put the fish sandwich at the centre of the frame. I developed the concept, filmed the material, selected the shots and handled editing and post-production.
Underdocks – Softshell Burger
A presenter guides the product introduction, giving the Softshell Burger a specific moment rather than a sequence of food images alone. I handled the film from its concept and camera work through to the finished edit.
Underdocks – Fischbrötchen an den Landungsbrücken
The Hamburg location is part of the story. The film connects the fish sandwich with the Landungsbrücken, making the place part of the food content. I took care of the concept, filming, editing and post-production.
Underdocks – Middach mit der Crew
A crew member and their food introduce the film. The first episode already signals a repeatable format in its title: people from the team give the products a personal context. I created the concept and handled all camera work, editing and post-production.
From concept to filming
Each film has a different focus. The fish sandwich drives a product-led visual idea. A presenter is part of the Softshell Burger introduction. At the Landungsbrücken, the location becomes part of the story. “Middach mit der Crew” brings the team in front of the camera.
I developed the concepts, filmed the footage and shaped each story through editing and post-production. The selection brings together my conceptual work and hands-on film production for restaurants.
Recurring formats
“Middach mit der Crew” provides a recognisable framework: who is in front of the camera today, and what are they eating? Products, people and situations can change while the format stays clear. Product films and location-led stories offer further ways into the brand.
The collaboration has been ongoing since 2025 and also includes other visual work for Underdocks. The linked subprojects below document these additional areas.
Additional AI and FOOH projects
For other Underdocks concepts I used generative image and video production, compositing and FOOH. These projects add staged, deliberately artificial visual worlds. The four featured films above demonstrate my camera work.
Historical sample: eight AI releases, recorded July 2026
The previously documented sample of eight AI releases had 62,853 plays, 891 likes and 73 comments at the time of capture. The strongest of those eight assets had 18,201 plays. These figures apply only to that historical sample. They are not results for the four films featured above and do not represent revenue or total account growth.
Food content for your restaurant
Looking to film your products, team or location? Explore food video production in Hamburg (service details in German) or tell me about your project in English or German.
Marketing, Video
Food films for Underdocks: concept, creative direction, camera, editing and post-production. Four filmed projects from Hamburg.
Ongoing collaboration since 2025: food films, restaurant reels and additional AI/FOOH projects.
Tools used
- Concept · Creative Direction · Camera · Editing · Post-production
- Additional: generative production and compositing for AI/FOOH projects
