Made Underdocks products the clear hero across tactile close-ups, surreal transformations and short-form films.
Overview
About this project
I treated products as protagonists instead of props. Each menu item could enter a distinct visual world while staying legible enough to sell the food.
One product, multiple creative grammars
The Grilled Lax Roll became an arthouse trailer. Crunch became a fictional laboratory. Food Morphs turned product transitions into edit rhythm, while the Oktopus story used character animation to dramatise the Backfisch Roll.
This chapter demonstrates prompt iteration, reference continuity, generative image development, image-to-video motion, compositing, retouching and conversion-oriented finishing — without letting technique overpower the product proposition.
AI, Marketing, Video
Made Underdocks products the clear hero across tactile close-ups, surreal transformations and short-form films.
Every visual starts with the food. Art direction, lighting, motion, texture and editing make the product readable first and surprising second.
Tools used
- Generative image art direction
- Prompt iteration and reference systems
- Image-to-video and product morphs
- Visual continuity and retouching
- Performance-oriented variant design
