Built complete short-form stories with coherent environments, characters, pacing and product integration.
Overview
About this project
The content system could also operate at cinematic scale. I used genre as a compressed storytelling language, then rebuilt it around Underdocks products and attitude.
Rapid previsualisation, complete worlds
A post-apocalyptic product film combines costume, vehicles, environments, colour and food integration into one coherent world. The Underdocks mockumentary creates a fictional brand history; Alien, Express and other genre experiments test how far the visual language can stretch without losing the brand.
This work combines creative direction, shot and sequence design, prompt-led production, visual continuity, motion generation, compositing, sound and editorial pacing. AI made ambitious worlds feasible at social-content speed; craft made them watchable.
AI, Marketing, Video
Built complete short-form stories with coherent environments, characters, pacing and product integration.
Genre works as shorthand: viewers understand the world quickly, while shot design, sound and editing keep the Underdocks product at the centre.
Tools used
- Genre research and creative direction
- AI storyboards and previsualisation
- Environment and character continuity
- Shot and sequence design
- Image-to-video, sound and edit