I founded RHYTE and grew the channel from zero to several million views. I handled the research, scripts, voiceover, editing and visual identity for its music and culture videos.
Overview
About this project
In 2020 I founded RHYTE, a music and entertainment channel on YouTube and TikTok built around the German rap scene and Balkan pop culture. I ran it end to end as a solo operation: content strategy, research, scripting, voiceover, video editing, the complete visual identity and the paid ad campaigns.
The channel grew from zero to 34,000 subscribers and several million views. A consistent visual identity, logo, motion graphics and on-screen design gave the format a recognisable look that carried across deep-dive artist biographies, culture explainers and fast list videos. Single videos passed 490,000, 400,000 and 340,000 views, and the biography series around 187 Strassenbande became the channel’s strongest content pillar.
RHYTE is currently on hold while I focus on my work at Nuclear Blast, but it remains the clearest proof of my ability to build an audience from scratch, develop repeatable content formats and own a brand’s visual identity from concept to publish.
I founded RHYTE and grew the channel from zero to several million views. I handled the research, scripts, voiceover, editing and visual identity for its music and culture videos.
RHYTE is a music and entertainment channel I founded in 2020 and grew to 34K subscribers and several million views. The format mixed deep-dive...
