Lax Roll Hero Shot

A surreal product film for the Grilled Lax Roll, told in the style of an arthouse trailer.

Character animation turns an octopus into the Backfisch Roll’s most enthusiastic product storyteller.

Generative product transformations become a clean, rhythmic short-form format.

A fictional laboratory turns crispiness into a branded product proposition and visual world.

Hamburg harbour imagery becomes a fast, product-led world for the Lax Roll.

The street-artist story resolves in a finished Lax Roll mural execution.