About

In 2020, I launched Rhyte TV, a YouTube and TikTok channel dedicated to German rap music. I was solely responsible for all aspects of the channel, from design and animation to research, voiceovers, and the management of Google and YouTube ads.

One of the key achievements of this project was the creation of a distinctive and consistent visual identity. This unique visual narrative not only enhanced the viewer’s experience but also played a significant role in the rapid growth and success of the channel.

Despite the channel currently being on hold due to my commitments at Nuclear Blast, the project has demonstrated my ability to create engaging content, grow audiences, and successfully manage a brand’s visual identity.